Rebrand an existing sweet pastry and artisanal yogurt brand into a more "european vibe".
Targeting a fitness, eco-friendly, mid-high class working young women in Quito - Ecuador.
Lore is a very common nickname aroung the country which would take off some desired values from the brand.
I just added an inverted accent to the "e", and replace "yogurt" for "milk".
It changed the look and the phonetics.
Lore, Cake and Yogurt
- Lack of retoric and of brand image
- Dark uncomplementary colors
- Obvious home-made graphics
- Cheap stock images
What it was
redesign Facebook Page
What it is
A new logo, much simpler and contemporary than the original, giving it a more chich french look to it maintaining a local style to connect with the target.
More professional and appetizing product photos taking care of the atrezzo and lighting. Make them more fresh, clean, light, warm and modern.
The visuals are accompanied by a close intimate tone of voice, keeping it very polite. Stylish and approchable.
With key words placed in the texts, we achieve to deliver a message of high quality products in line with the importance of the artisanal and organic products.
You are natural. We are organic. Deliciously artisanal
THE LOCAL TRENDY BRAND APPROCHABLE FOR FITNESS CONCERNED PEOPLE
WHO LIKE QUALITY AND HAVE A "REWARD" MIND SET PRESENT.
RUSTIC CHIC STORE STYLE
They wanted a separeted brand
-yet associated to Lorè-
for the yogurts.
A male name making reference to one of the inventors
of yourt will allow them to play with the communication.
Black & white with details in color and vintage look graphics, make the brand stand out among the competitors and relate to the style of Lorè.
some Stationary design