client

LORÈ

rol

BRANDING/DIRCOM

BRIEF

Rebrand an existing sweet pastry and artisanal yogurt brand into a more "european vibe".

 

Targeting a fitness, eco-friendly, mid-high class working young women in Quito - Ecuador.

NAMING

 

Lore is a very common nickname aroung the country which would take off some desired values from the brand.

I just added an inverted accent to the "e", and replace "yogurt" for "milk".

It changed the look and the phonetics.

Name

Lore, Cake and Yogurt

- Lack of retoric and of brand image

- Dark uncomplementary colors

- Obvious home-made graphics

- Cheap stock images

What it was

redesign Facebook Page

Christmas flyers

What it is

A new logo, much simpler and contemporary than the original, giving it a more chich french look to it maintaining a local style to connect with the target.

 

More professional and appetizing product photos taking care of the atrezzo and lighting. Make them more fresh, clean, light, warm and modern.

The visuals are accompanied by a close intimate tone of voice, keeping it very polite. Stylish and approchable.

 

With key words placed in the texts, we achieve to deliver a message of high quality products in line with the importance of the artisanal and organic products.

You are natural. We are organic. Deliciously artisanal

Posititioning

Values

Key Desicions

THE LOCAL TRENDY BRAND APPROCHABLE FOR FITNESS CONCERNED PEOPLE

WHO LIKE QUALITY AND HAVE A "REWARD" MIND SET PRESENT.

QUALITY

COOLNESS

ENVIRONMENTAL

responsability

RECYCLED MATERIALS

ORGANIC PRODUCT

CLOSENESS

RUSTIC CHIC STORE STYLE

PP.RR.

 

 

They wanted a separeted brand

-yet associated to Lorè-

for the yogurts.

 

A male name making reference to one of the inventors

of yourt will allow them to play with the communication.

 

Black & white with details in color and vintage look graphics, make the brand stand out among the competitors and relate to the style of Lorè.

some Stationary design

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