Brief

Create a new high fashion brand for a contemporary woman with a classic taste. Mid-high socioeconomical status 23-40 year old target.

Solution

NAMING: founder's initiation on fashion and style was mainly by his mother, called under the nickname of "Nachi".

I used it modifying the spelling so it can be read and pronounced correctly in most languages. A way of providing history, emotion and values to the brand.

Fresh, relaxed, strong and intellectual voice tone accompany the brand's graphics and texts. Matching the clothing design style, and the woman pictured by the client, we also have the foundations to build a personality. 

As a contemporary expensive and social and envirionmental concerned brand, I focus on delivering  a message of the paradox: inclusive exclusiveness.

"You, as part of Nhacki,

know how to be sophisticated with a contemporary style

stepping aside of the ignorance on social

and environmental problems attached to

high end fashion brands."