Brief: Create a new high fashion brand for a contemporary woman with a classic taste. Mid-high socioeconomical status 23-40 year old target.
Naming: founder's initiation on fashion and style was mainly because of his mother, called under the nickname of "Nachi".
I used it modifying the spelling so it can be read and pronounced correctly in most languages. A way of providing history, emotion and values to the brand.
Fresh, relaxed, strong and intellectual tone of voice accompany the brand's graphics and texts. Matching the clothing design style, and the woman pictured by the client, we also have the foundations to build a personality.
As a contemporary expensive and social and envirionmental concerned brand, I focus on delivering a message of the paradox: inclusive exclusiveness.
THE CONTEMPORARY SOPHISTICATED
SOCIAL & ENVIRONMENTAL
MIXED ETHNICITIES GRAPHICS
"You, as part of Nhacki,
know how to be sophisticated with a contemporary style
stepping aside of the ignorance on social
and environmental problems attached to
high end fashion brands."