logo

Brief: Create a new high fashion brand for a contemporary woman with a classic taste. Mid-high socioeconomical status 23-40 year old target.

website

responsive design

Naming: founder's initiation on fashion and style was mainly because of his mother, called under the nickname of "Nachi".

I used it modifying the spelling so it can be read and pronounced correctly in most languages. A way of providing history, emotion and values to the brand.

 

Fresh, relaxed, strong and intellectual tone of voice accompany the brand's graphics and texts. Matching the clothing design style, and the woman pictured by the client, we also have the foundations to build a personality

 

As a contemporary expensive and social and envirionmental concerned brand, I focus on delivering  a message of the paradox: inclusive exclusiveness.

 

stationary design

posititioning

VALUES

key desicions

 THE CONTEMPORARY SOPHISTICATED

INTELLECTUAL

HIGH END

FASHION BRAND.

 

QUALITY

HONESTY

SOCIAL & ENVIRONMENTAL

awarness

SIMPLICITY

MIXED ETHNICITIES GRAPHICS

ORGANIC FABRICS

RECYCLED PAPER

ONG's SUPPORT

POLITY LANGUAGE

PP.RR.

"You, as part of Nhacki,

know how to be sophisticated with a contemporary style

stepping aside of the ignorance on social

and environmental problems attached to

high end fashion brands."

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